Figment

FIGMENT’s concept is to engage and entertain its target audience. It features bold graphics, and pops of colour. The aim of FIGMENT is to offer an escape for its target audience. Its editorials and features artists have been created and chose to motivate and inspire the audience. 

FIGMENT is aimed towards 18-25 year olds both male and female. FIGMENT’s audience incomes are predominately in the mid range bracket. The interests of FIGMENT’s audience varies from fashion, music, art, culture and youth culture.  

I have chosen to feature a dancer and Baton Twirler, and include photographs and an interview to broadcast their talent and challenges they have faced in their life. Keely Tanner has been hearing impaired from a young age, but it has not stopped her from accomplishing great things. She has been in the Hunter Signing Choir, Starstruct for both Signing and Dancing, Gone through to nationals for Baton as well as many other things. By including Keely in my magazine it can help others to strive for great and and become motivated to accomplish goals and over come challenged regardless of what they face or have faced in life. 

18-25 year olds can be influenced by what they hear, see, and experience. What I choose to include in my magazine will have an effect on the target audience. By featuring bold graphics and pops of colour, it can boost the audiences moods. The featured artist because she has overcome many challenges and is not a stranger to what others can say both negative and positive, can inspire the audience.